Google Assistant’s news feeds are getting smarter Blockchain startup Tron closes BitTorrent acquisition Motiv’s fitness ring finally supports Android Coding gets a real-life magic wand with Kano’s Harry Potter kit Arlo adds a smart doorbell to its home security offerings "Defending Android" Twitter Opens Photo Service To Third-Parties — API Hints At Other Media Down The Line OMG/JK: With Google+, It''s All A Big Game Glorious Images Of Apple''s New Spaceship Headquarters Are We Ready For A True Cloud Phone? Google Unleashes Native Client Into Chrome, Next-Gen Web Apps To Follow? NewNewTwitter Continues: Twitter Profile Mentions Rolling Out To All Google Wastes No Time Putting Games On Google+: Angry Birds, Bejeweled, Zynga On Board With Search And Big Publishers, Showyou Turns Your iPad Into A Visual, Social Remote Control Twitter Comes Alive With Realtime Activity Streams Foodspotting Hits A Million Downloads, Celebrates By Upping The Gluttony Amazon''s Answer To Apple''s Terms: A Web-Based Kindle Cloud Reader — Brilliant On PC, Better On iPad Facebook Just Out-iMessaged iMessage — And SMS Is More Screwed Than Ever Sparrow And Shortmail Team Up To Silence Verbose Email Bloomspot Raises $40 Million To Prove Their Local Offers Model Works — And They Guarantee It Does Down Goes The Internet... Again. Amazon EC2 Outage Takes Down Foursquare, Instagram, Quora, Reddit, Etc Get Ready For A Photo App Explosion With iOS 5 With Google, There Will Be Bad Blood The SEC is voicing concern about ''eye-popping'' startup valuations With RAISE Act, Congress Paves Way For Private Secondary Markets Updated: Square Poaches Yahoo Chief Development Officer Jacqueline Reses Jack Dorsey Owns 24.4% Of Square Square''s IPO Filing Lists Jack Dorsey''s CEO Role At Twitter As A Risk Factor Square Files For IPO On $560.6M In Half Year Revenue, Slim $77.6M Loss Square Opens Up An Office In Jack Dorsey''s Old Stomping Grounds, St. Louis Square Adds Appointments App To Its Business Software Suite Square Cash Launches Apple Watch App Just In Case You Have Money Left After Buying The Apple Watch Square Has Both The Hardware And Software To Help Businesses Of All Sizes Outspoken Investor Chris Sacca Backs Jack Dorsey As Next Twitter CEO Square Launches Dashboard App For iOS So Businesses Can Track Sales In Real-Time Magic Johnson Is Joining Square''s Board Of Directors Square Will Launch An Apple Pay-Ready NFC And Card Chip Reader This Fall Signal''s Moxie Marlinspike calls out Pavel Durov''s ''Trump logic'' Disaster relief hacks dominate the stage at the Disrupt SF 2017 Hackathon Trump administration sued over warrantless smartphone searches at US borders Virginia just decertified its most hackable voting machines Instagram test feature lets users share Stories straight to Facebook Facebook''s new Watch video hub rolls out to U.S. users How tech companies are helping Texans affected by Hurricane Harvey Facebook will match Harvey relief donations up to $1 million Defining social good at TechCrunch Disrupt SF 2017 DreamHost ordered to provide data on anti-Trump website with considerable court oversight In iOS 11, Safari will strip out Google AMP links for shared stories DOJ backs down from request for IP addresses that visited Trump protest website Trustev Uses Fraud Detection Software To Crack Down On Internet Trolls
Amazon hires Disney SVP Kyle Laughlin as director of Alexa Gadgets
Apple’s battery cases return for the iPhone XS and XR
The Future Of TV Is HTML
This Week On Bullish: Can The Bold Italic Come Back?
Microsoft Drops New Windows 10 Mobile Build, Promises Faster Release Cadence
Cisco Pops 2.5% After Reporting Better-Than-Expected FQ4 Revenue Of $12.84B
Yahoo Sags 4% After Alibaba's Q2 Earnings Disappointment
Microsoft Postpones Ship Date For Its 'Surface Hub' Wall Computer To January
You Can Now Run Windows 10 On Your Mac
Microsoft Drops Another Windows 10 Update
Zulily's Buyout Spike Leaves It Less Valuable Than When It Went Public
Microsoft Launches New Windows 10 Build, Vows To Keep Its Early Access Program Alive


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


Oroeco Tracks Spending To Help Reduce Users' Carbon Footprint

当前位置: 艾金森 > 门户 > 海外资讯

点击量 3
编辑: 1   作者: Techcrunch   时间: 2018/12/6 6:18:50  

I'm the kind of person who cares about their environmental impact ... but aside from basics like recycling, my ideas about how to do better get kind of fuzzy. That's why a new service called Oroeco is pretty appealing.

Since its successful Indiegogo campaign in 2012, Oroeco?tested out an invite-only version of the service and then quietly opened up the website before officially launching on Earth Day (April 22, though you can sign up now).

There are other sites like GoodGuide that help users find environmentally friendly (and ethical and healthy) products, but Oroeco's approach is closer to Intuit-acquired personal finance site Mint.com — it's less focused on helping you buy the right products and more on influencing your general spending habits. (Both GoodGuide and Mint launched at TechCrunch conferences.)

In fact, Oroeco integrates with Mint.com, pulling your spending information from the site and using it to estimate your carbon footprint. Apparently these projections are based on data from UC Berkeley's Cool Climate research group, and tailored based on your location and personal habits. For example, Oroeco might make one estimate based on your overall spending at restaurants, but then adjust it based on the fact that (say) you live in New York City and are vegetarian.

These are, of course, just estimates, particularly since Oroeco's data isn't itemized — it knows that you shopped at Whole Foods without knowing what you actually bought. But again, that should be enough to get a general understanding of your impact and how you could be doing better.

Co-founder and CEO Ian Monroe told me that one of his goals is to make the product appealing to both casual users and those who want to dig into the data. (Monroe, as well as co-founder and CTO Kirstin Cummings, attended Stanford at around the same time I did, and Cummings and I lived in the same hippie co-op.) So there are plenty of dashboards and charts showing spending data in different categories, but you can ignore those if you want and just focus on the general tips and try to improve enough that you can win badges like "Climate Hero."

There can also be some social pressure to improve, because Oroeco allows you to connect with your Facebook friends and compare how you're doing. (You can keep your data private if you prefer.)

And although the service is only available on the web right now, there's an iOS app in development that should be launching soon.

Monroe, by the way, has done a lot of consulting work for corporations and government agencies around clean energy and sustainability, and he said he's become convinced "the political solutions and activist solutions are not going to be nearly enough" to address the issue — instead, he said it's "a massive collective action problem that requires a massive collective action solution."

"We have all the technologies we need," he said. The challenge, and what Oroeco?is trying to do, is "encourage all of us to really scale up individual actions to solve climate change."

As for actually making money, the basic service is free, but it will eventually offer a premium version that covers investments, too. And users can also go through the site to buy carbon offsets to help reduce their climate impact, and some of that money will go to Oroeco. (Monroe acknowledged that there's been some debate about the effectiveness of carbon offsets, but he said the company will be vetting the offset projects that it funds.)

Monroe said Oroeco has raised about $150,000 in outside funding from Indiegogo, Start-Up Chile, angel investors, the US Department of Energy's Energy Excelerator program, and the department's American Energy Data Challenge.