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Shine Signs First European Carriers To Its Network-Level Ad Blocking Tech

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编辑: 1   作者: Techcrunch   时间: 2018/11/14 1:38:14  

The ad-blocking wars?are stepping up a gear today as mobile network-level ad blocker startup Shine has announced it's signed its first European carriers to roll out its tech.

Three UK and Three Italy?are implementing Shine's?technology, the companies?said today, paving the way for other brands in the Three Group to follow. It's not clear when exactly either carrier?will launch a consumer ad block service - we've asked and will update this story with any response.

In a statement on the?Shine?implementation, Three UK's CMO?Tom Malleschitz said: “Irrelevant and excessive mobile?ads annoy customers and affect their overall network experience. We don’t believe?customers should have to pay for data usage driven by mobile ads. The industry has to work?together to give customers mobile ads they want and benefit from.?These goals will give customers choice and significantly improve their ad experience.”

Shine's CMO Roi Carthy tells TechCrunch it?is now talking to "over 60 carriers around the world including others in Europe and in the U.S." - expressing confidence it?will have?more carrier rollouts?to announce in the next six months. (For the record Carthy used to be a TC contributor.)

We expect to finish 2016 with hundreds of millions of consumers either opting in or having the opportunity to opt in.