Wireless Rock Band gear to be made by Mad Catz Gentlemen, start your nüvis. Garmin''s new GPS line-up looks smashing Corsair''s nigh-invulnerable thumb drives hit 32GB Belkin''s RockStar allows 5 hipsters to listen to LCD Soundsystem simultaneously Alpine''s new GPS models sound nice, probably expensive Nvidia attacks the low-mid range with the 8800GS Rumor squished: Metal Gear Solid 4 not coming to 360, it''s final Asus crams a terabyte into its new laptop Pinnacle Video Transfer makes analog-to-digital transfer super easy Redfly announces a sub-sub-notebook to be shown at CES Sweet Nintendo DS mock-up, with carbon-fiber trim DIYers: add internal Bluetooth to your 4G iPod Mobile HDTV? Korea brings the future to you LG launches app store mostly for Asia DIY laser-controlled keyboard New BB Storm won''t have clicky touchscreen Chinese have knocked off the Kindle CrunchDeals: Kodak Zi6 for $99 Final Fantasy A+ OSes gone and very forgotten Indie Kindle author lands book deal Review: Morpheus Culinary Watch Interview: Greg Grunberg and August Trometer, founders of Yowza, action heroes Diet Coke/Mentos booby trap Chrome OS gets a second look by Gruber Sheet music for the Kindle: I''m so getting Memories from Cats Nothing comes between me and my $199 Calvin Klein USB sunglasses WebOS 1.1 coming with new apps The mystery of the public marketplace Getting to the root of the revenue multiple Who invests in hardware? Foundation: Episode 5 Nokia 5610 incoming with FCC''s blessing Girl gets a creepy counterculture note in box instead of iPod XBL accounts pwn3d, Microsoft does nothing WSU students will get discounted TiVos and be hooked for life Metal Slug 3 coming to XBLA in T-Minus 5 days Robot portrait artist to replace the French entirely Nikon D60 to replace D40x, still has a booty lens mount Pantech''s "Romantic Wave" - a good phone for your significant other Hairy DIY mouse responds to your caress Samsung''s got a 31-inch OLED display for you Hollywood to go bankrupt archiving films digitally Vaporware 2007: The tech that should have been Tired of viral marketing? Want to punch Judd Apatow? Green machines from MIT''s Product Engineering Processes T-t-t-talking ''bout my copyright morality generation gap Wii Opera SDK released to the public; time to customize your Nin-ternet GPS unit speaks to you in your own sexy* voice Touchscreen Blackberry: Myth or Legend?
漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


Adsquare Locates $4.3M Funding To Serve Ads Based On Location And Context Without Being Too Creepy
AdCube定位了4.3亿美元的资金,以提供基于位置和上下文的广告,而不太令人毛骨悚然。

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编辑: 1   作者: Techcrunch   时间: 2018/11/13 12:31:36  

More VC money continues to slosh around the Berlin adtech scene. In the last two months we've seen Adjust raise a $7.6 million Series C, and upstart Remerge secure $1 million in seed funding. Two exits also took place. Ad network Moboqo was acquired by Silicon Valley's AppLovin, and Fyber sold to RNTS Media for €150 million. Today sees another Berlin-based adtech startup get an injection of capital.

Adsquare, which provides a platform for Mobile Audience Targeting to help advertisers target groups of people based on their location, has raised a $4.3 million Series A round led by German VC Target Partners, with participation from existing investors. This adds to a previous $1.4 million seed round from Frühphasenfonds Brandenburg, Berlin Ventures and various angel investors.

The late 2012-founded startup is an interesting proposition, considering it trades in location data without relying on the use of cookies and in a way it claims complies with strict European data protection laws. Why is that significant? Well, Germany has been leading the privacy charge in the EU, specifically around user profiling - something it claims Google falls foul of with the way it shares user data across multiple services.

Adsquare's 'Data-as-a-Service' pitch to advertisers is that it can bridge the gap between offline behaviour and online?advertising by enabling campaigns to be tailored to wherever a?target group happens to be and what, therefore, they are potentially doing at that exact moment. Its tech does this by analysing the current local context of anonymous users in real time based on what the startup says are billions of data points. The premise being that where people go and when they go are a strong indicator of their personal interests and, crucially, intent.

Serving up ads based on intent has long been a cash-cow for Google in search, but nobody has really cracked it on mobile based on location, and in a way that isn't creepy.?Adsquare's hoping to change that.

"We only work with anonymized data and do not process any personally identifiable information," explains Adsquare's CEO Tom Laband. "Instead of saving the lat/long of a user, we map the ad request into our grid structure and analyze the local context."

So, for example, being at a specific cinema qualifies as being "entertainment savvy". Furthermore, Laband says the size of each "grid" varies depending on population density, but that in urban areas it can be up to 50x50 metres. "For every square we analyze up to 1,500 dynamic data points to describe the local context e.g. POIs, events, weather, household data. At no stage we save lat/longs for movement profiles," he adds.

Meanwhile, Adsquare says the Series A financing will be used to accelerate the startup’s growth and international expansion, as well as for product development. Competitors include PlaceIQ, xAD, and Factual - all of whom are U.S.-based.