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漂流瓶终于彻底拜拜 微信7.0.4新版体验
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[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


HTC has another tough quarter, with revenue down 13% YOY, but smaller losses
HTC还有一个艰难的季度,收入同比下降了13%,但损失较小。

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编辑: 1   作者: Techcrunch   时间: 2018/11/13 3:07:27  

HTC's latest financials make for another?fairly dismal read for the mobile device and VR headset maker, though - crumbs of comfort - it's making a slightly smaller year-over-year loss. Its?operating loss for Q4 2016 was NT$3.6 billion ($116.8M) vs?a loss of NT$4.1 billion ($133.1M) in Q4 2015.

Revenue for Q4 2016 was?also down at NT$22.2 billion ($720.7M), which is a year-over-year drop of around?13 per cent. Not great news, clearly, but less of a YOY revenue slide than in other?recent?quarters.

However gross margin declined year over year too, dropping from 13.9 per cent in Q4 2015 to 10.5 per cent in Q4 2016. While HTC's year over year operating margin was almost the same, at -16.0 per cent for the quarter.

In its report for Q4, HTC claims "robust sales performance" and notes sequential revenue "improving sequentially over 2016", though revenue was actually flat between Q3 and Q4 - at a point in the sales cycle when you might?be expecting a holiday boost to earnings.

 

HTC also flags what it describes as "aggressively managed" operating expenditure delivering?a 34 per cent cost reduction for the business over the course of the year.

But efficiency savings can't in themselves beget business turnarounds - that requires a string of product wins. And virtual reality is a risky bet for HTC to be making for that, given the lack of proven consumer demand for such a nascent tech.

In recent years loss-making quarters have become?the norm for the Taiwanese company, which posted its first ever loss making quarter in Q3 2013. Since then, the raft of management changes,?portfolio tweaks?and a?partnership with games publisher Valve focused on virtual reality have yet to translate into any sustained upward?momentum for HTC's business.

On the product front - beyond its?ongoing efforts to tout its Vive VR play?- Q4 saw HTC?put?out?several mid tier handsets badged with?existing/long-in-the-tooth brand names, such as Desire and Evo.

Notably?it's since launched what it dubs a "new direction" for its phones business, announcing last month a new mobile?brand, HTC U, for a range of handsets pre-loaded with a new?AI assistant. Not having a?much needed smartphone refresh?ready to go in?Q4 clearly?didn't help its sales performance in the quarter.

HTC was also the design and manufacturing partner for Alphabet's new Google-branded?Pixel handsets, which launched during the quarter. But?there are few signs that?relationship has translated into substantial sales revenue for HTC.

Its Q4 report provides?little detail on any?future plans, merely?pointing to its continued investment of effort to try?to establish?a sustained market for?VR.

"HTC continues to build the virtual reality ecosystem around HTC VIVE, with several events underlining the growing reach of the Vive platform, including opening the first VIVE-based arcade in Taipei, first demo days for VIVE X accelerator program in Beijing, Taipei, and San Francisco, and the launch of VIVE studios," it notes.