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漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
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借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
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AboutLife, Focused On Personal Finance, Debuts With $3 Million In Funding From Kleiner
关于生活,专注于个人理财,从克莱纳获得300万美元资金

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编辑: 1   作者: Techcrunch   时间: 2018/11/13 3:05:25  

There’s no shortage of services trying to drive traditional financial planners into extinction. Think Wealthfront, Personal Capital, Betterment and Intuit-owned Mint.com, among them.

Today, another company personal finance tools company?is publicly joining the fray: aboutLife, a three-year-old, San Francisco-based, eight-person startup that quietly raised $3 million in Series A funding from Kleiner Perkins Caufield & Byers some time ago.

Founder and CEO Rajat Kongovi?-?a former project leader at Boston Consulting Group who later served as COO of the social network hi5?-?says he decided to create?the company after having his second daughter a few years ago.

As he tells it, like 86 percent of Americans, he “had all these financial tasks I hadn’t sorted out: life insurance, college funds, how to save for retirement.” He says he used both Mint and Wealthfront but that it still took him two weeks to put together a picture of his competing goals. He adds that?once he did (via Excel spreadsheet), it was something his friends asked to borrow, so he decided to?"create a service that puts this together for free.”

Indeed, unlike many current services?that charge?users?a?percentage of assets under management, aboutLife’s business model centers on referrals. It will charge a?fee, say, to a?mutual fund company every time aboutLife sends a potential customer its way.

The company?doesn’t have many such fund options yet; it's not a priority,?says Kongovi, explaining that the idea?over time?is to help get users into whatever savings accounts and mutual fund plans they’re asking that the platform include.

Right now, aboutLife is?far more focused on helping its users create financial plans quickly and easily, based on data analysis that creates?a picture of a person based on a series of questions about him or her that build on each other.

Asked how it plans to keep?those users engaged, Kongovi say aboutLife is targeting a certain demographic – 40- and 50-year-olds – that tends to “always have some sort of life event or something happening economically,” says Kongovi.

“For them," he notes, "whether it’s a kid who returns from college or taking care of their parents,?things can change once a quarter.”