Apple plans unscripted, app-focused show for its first original TV content Marketing startup Olapic acquires Pinterest-focused Piqora Degreed acquires European education startup Gibbon Pay-per-story news service Blendle comes to the US Truebill raises seed funding to help you cancel unwanted subscriptions Adobe announces new data-sharing effort for cross-device ad targeting AdSemble launches self-serve tools for digital billboard advertising The entry-level price for the Apple Watch is dropping to $299 Twitter looks back at the evolution of Twitter Ads Jury awards Hulk Hogan $115M in sex tape lawsuit against Gawker The NFL Season Starts Tonight And Twitter Has You Covered With A "Get-Started Page" Google To Start Displaying Knowledge Graph Carousel To Users Globally All Of Google''s Social Pieces Come Together For New York Fashion Week Brands And Fans Wikipedia''s Jimmy Wales On British Government Snooping: "Technologically Incompetent" LinkedIn Adds Web Notifications For Accepted Connections and Shares, Mobile Coming Soon You''ve Been Served: OpenTable Reaches 15 Million Review Milestone Google+ Hangout Featuring World Premiere Of "Lincoln” Movie Trailer To Be Broadcast In Times Square Chrome Turns Four: Team To Create Five Foot Logo Out Of 10,000 LEGO Pieces To Celebrate Please Welcome Natasha Lomas And Darrell Etherington (And Drew Olanoff) To TechCrunch Live From Facebook''s Location Event (Video Stream) Evidence That Facebook Places Is About To Launch Now You Can Search For Google Docs From Within Gmail (And It Catches Typos, Too) OhLife: A Personal Journal You Might Actually Keep Updating Google''s ''App Store For The Web'' Is A Mirror Image Of Apple''s App Store Chrome Web Store Slated For October Launch, Google Taking A Mere 5% Cut Of Revenue Startup Soccer Tournament Raises $1,200 For Charity:Water Eric Schmidt''s Name Game Doesn''t Make Sense Re-Virb: Social Network Relaunches, Hopes To Become ''Tumblr For Entire Websites'' OMG/JK: Droid Does The Spirit Of Compromise (TCTV) TC Disrupt Finalist Appbistro Raises $550K For Its Facebook App Marketplace Microsoft Sends Us Crayons, Fails To Tell Us IE9 Beta Launches Sept 15 HeyZap Launches Support For HTML5 Games Google: 25% Of Queries From Android 2.0 Devices Use Voice Search Ray Kurzweil Talks Entrepreneurship, Apps, And The Future Of Education [TCTV] Chris DeWolfe Talks SGN And The Mobile Gaming Gold Rush [TCTV] KPCB''s Bing Gordon: How To Tell Amateur Founders From The Pros [TCTV] StartupBus To SXSW Day Three: Las Cruces To San Antonio [TCTV] TCTV Live: The Wrap-Up On Apple And The New New iPad StartupBus'' Hackathon-On-Wheels Hits the Road to SXSW [TCTV] Polyvore Hits 15M Monthly Uniques By Embracing the Pinterest Effect Yelp Closes 5-Star IPO Day With $1.47 Billion Valuation Why You Should Treat Your iPhone Like a Toddler: The State of Mobile App Security [TCTV] 5 Startups to Watch from Seedcamp''s 2012 US Demo Day [TCTV] The Man Who Predicted the Yahoo/Facebook IP War on Why Patents Still Matter [TCTV] Uber tipping is rolling out to 121 U.S. and Canadian markets today You can now reply to Instagram Stories with photos and video France''s climate plan includes ending fossil fuel vehicle sales by 2040 Torc Robotics unveils self-driving system for consumer cars DeepMind''s first international AI research office lands in Alberta MIT''s new 3D chip design could be the key to powerful edge computing

IBM buys Expert Personal Shopper from Fluid to build out Watson's conversation skills

当前位置: 艾金森 > 门户 > 新闻

点击量 14
编辑: 1   作者: Techcrunch   时间: 2018/11/13 2:30:48  

IBM has made another acquisition to beef up its Interactive Experience division specifically to work more closely with Watson -?a week after it announced a raft of new features and milestones for its?artificial intelligence effort. It has acquired a business called Expert Personal Shopper (XPS), a platform, and bot, that holds conversations with people online to help figure out what they need to buy, and to help them buy it. XPS had originally been built by Fluid, a strategic partner?(and investment) of IBM's.

As with previous IBM acquisitions, the?financial terms of the deal are not being disclosed, but Paul Papas, IBM's global leader for Interactive Experience, told me that it includes XPS's technology, the talent that built it, and XPS customers.

This is the fifth acquisition IBM has made this year to build out its Interactive Experience division. Others have included, Aperto, and Resource/Ammirati. IBM has also made acquisitions to enhance the Watson dataset, such as its purchase of?The Weather Company, a deal thought to be in the region of $2 billion.

XPS was built by Fluid originally to oversee shopping experiences. Two notable examples where it has been used are in a service for Northface and another for 1-800-flowers (you can see how they work by clicking on these?company links).

This will potentially give IBM - and its clients - a lever to compete against gigantic e-commerce portals like Amazon, which are able to dominate in many cases because of other convenience factors, but inevitably take away from the pull (and margin) of these brands.

Further down the line, John Armstrong, North America leader for IBM's interactive practice,?tells me that it is capable of more, and IBM plans to take it there.

"The?first couple of applications have been to efficiently buy things and we have gotten great results, but we see it as a platform to efficiently?service and inform about a number of things," he said. "People can use XPS to?complete whatever it is that they are trying to accomplish." This is notable considering that IBM has very high ambitions in non-commerce areas as well like health, government and security.

IBM has talked a lot about its Watson ecosystem - essentially looking to partners to build lots of applications to sit on top of its platform as a way of expanding the service and customer base more rapidly and to bring in a lot of more data to its analytics platform. It's interesting that in this case, IBM thought it was important to own that piece of the ecosystem.

"This?is such a strategic solution that we believe with our scale we could do more with it," said Papas.

Or as Armstrong?put it, XPS essentially has created what IBM believes will be the future of how people interact with commerce (and other) services in the future. "This is modern commerce defined," he said. "We're giving relationship management similar to what customers would?get in store." It helps, too, that IBM is also getting two key clients as part of the deal, Northface and 1-800-flowers.

Papas added that buying all of Fluid was not something that IBM intended to do at this point because of the strong customer overlap that the two already had, but that it wouldn't rule out more acquisitions to build out Watson's capabilities and dataset in the future.