A video tour of Apple''s wireless test chambers Another melted Apple USB cord, this time on an iPad (updated) Aqua Teen Hunger Force ceramic Shake cup is a major lifestyle decision Please let this be a teaser image for a 3DS Mega Man game Ray Ozzie Hints At Mesh—Web Apps Across All Your Devices Yahoo Is Still Looking For A White Knight—News Corp.''s Offer Does Not Pencil Out, Neither Does AOL''s Love Him or Hate Him, Fortune Cannot Make Up Its Mind About Steve Jobs WordPress: The Social Network Demand Media Buys Pluck for $75 million Office Live Workspace Beta Opens To the Public Pequot Ventures Spun Off As FirstMark Capital YieldBuild Raises $6 Million Series B For Optimizing Ads Kevin Rose Can''t Keep Up With E-mail; Blaine Cook Can''t Wait To Speak With a Human The Knot Gets A Bump ABC Kicks Off Made-For-Web Video Strategy with "Squeegees." Maybe It Should Stick To Regular TV. Sergey Brin Shows Off His Google Glass Prototype For Your Programmer''s Arsenal: A Working Clippy For Any Web Page Doing It Wrong: Irish Newspaper Licensing Organization Asks Women''s Charity To Pay For Links Think Of The Docks! Could The New iPhone Have A Micro USB Connector? BabyPing Is A Wireless Baby Monitor You Control With Your iPhone E3 Rumor: Sony Partnering With Cloud Gaming Provider Surprise! Announcing The TC Mini-Meet Up In Philadelphia On June 19 The Authors Of Space Quest Are Back With Another Adventure Sweating The Small Stuff: Sotheby''s Selling Original Steve Jobs Note About Atari Circuit Improvements Southeast, Here We Come: The Savannah, Atlanta, Charlotte, And Raleigh-Durham Meetups Are Go The TechCrunch iPad App Is Now Live Failure Is Not An Option: Why Kickstarter Hides Failed Projects WhosHere Launches Anonymous Video Chat Vinylmint Is A Jammin'' New Way For Pro Musicians To Collaborate Sonos Launches The Sonos Sub (Woofer, Not Sandwich) TC/Gadgets Webcast: Live From Disrupt NYC DIY SEO Startup BrandYourself Has Nearly 6,000 Sign-Ups Mike Daisey Says His Show Is "True" Even If It''s Not True Video Site DramaFever Raises $4.5M, With Backing From YouTube Co-Founder Dogster Gets A SAY Media Makeover Twitter To Musicians: Share Tweet-Friendly Media, And Skip The Publicists With Artists.MTV, Musicians Will Take Over Their MTV Profiles SEO Service BrightEdge Raises $12.6M Tout''s Plans For Turning Video Status Updates Into A Business Austin City Limits Brings Its Concert Archive To The iPad Quattro Alums Launch Mobile Targeting Startup Adelphic, Raise $2M Just.me Wants To Be The Go-To Social App On Your Phone Sean Parker: Defeating SOPA Was The "Nerd Spring" Social TV App Peel Adds Real-Time Cheering To American Idol Crush Your March Madness Pool (And Win $100K) With numberFire Gap Campaign Rethinks Old-School Bus Station Ads Cater2.me May Be Feeding Your Favorite Startup Mobcaster Crowdfunds Its First TV Season After Legal Scare, PinClout Becomes PinReach NYT Up To Nearly 800K Paid Digital Subscribers, Plans New Food And Opinion Apps

Yelp lays off 175 in sales and marketing as it retrenches internationally

当前位置: 艾金森 > 门户 > 新闻

点击量 5
编辑: 1   作者: Techcrunch   时间: 2018/11/13 2:30:33  

Yesterday, when local ratings and reviews site?Yelp?posted strong quarterly earnings?with a surprise profit of $2.1 million, it also slipped in the news that it plans to lay off 175 people, or four percent of its workforce, mainly in its international operations in sales and marketing roles, after failing to grow its business outside of North America. We now have more details about what is going on.

While?Yelp began to give notice?to sales and marketing staff outside of the U.S. and Canada today, sources close to the company?tell us it?is now in?consultation to shut down one international office, in Dublin (consultation is the formal process you go through to close up shop).

Elsewhere in Europe, we have been able to confirm with a Yelp spokesperson that it?will continue to run its offices in?London and Hamburg, but only for engineering and other non-commercial operations. The company will continue to?run its local sites and apps, where consumers can post and find reviews of local businesses, but Yelp?will no longer sell against those listings. (It will, however, honor its existing sales contracts.)

"We will continue to host and support the Yelp website domains and apps?in all existing countries (32), so Yelp will continue to be available in Europe, for instance," said a spokesperson. "We will also maintain our engineering teams in Europe, including our engineering offices in London and Hamburg."

Yelp declined to comment on what is happening elsewhere, but from what we understand from our sources, the?company does not have any other international offices, just employees in other markets, and most of these will be going as part of the 175 layoffs, too.

Yelp said in its earnings yesterday that it will take a restructuring charge of between $2 million and $4 million in Q4, with the majority related to severance for affected employees.

The news is a definite step back for Yelp, which in the past few years?made a number of acquisitions to build out its international business when it hit this market with high ambitions. They have included Qype for $50 million, Restaurant Kritik in Germany and?Cityvox in France to pick up audience, inventory, technology and talent to run its operations. It's also inked deals with the likes of Twitter to power location tags outside of the U.S. (where Yelp's big rival Foursquare provides location tagging for Twitter).

You have to wonder how much longer and tenable Yelp's international business might be longer term, without much of a commercial underpinning behind it.

Yelp has not been the only U.S. company?focused on local commerce that has found international growth hard-going: both Groupon and LivingSocial (which Groupon is acquiring) also made a number of?moves to downsize their businesses outside of their home markets.

For Yelp, there is another interesting angle to these developments. The company has been a strong voice in the case against Google and alleged antitrust violations in Europe - a case that just today had a new development, when Google formally rejected the antitrust charges. Yelp's argument has largely been that companies like it cannot compete against Google when it comes to search, and, well, now you might?argue that this is essentially what we are seeing getting played out. We've been told that Yelp will continue to fight the Google fight despite its?diminished position.