Rocket Internet''s Africa Internet Group raises $326M from Goldman Sachs and others Uber and Ola launch motorbike taxi services in India Videogram closes new funding led by Asahi Broadcasting''s ABC Dream Ventures Tinggal, a budget hotel network in Indonesia, lands $1M from backers of India''s Wudstay Hopscotch, E-Commerce For Mums In India, Lands $13M Led By Facebook Co-Founder Saverin Snapchat Employee Data Leaks Out Following Phishing Attack Facebook Is Bringing Live Video Broadcasting To Android Users Nintendo Cuts Its Annual Profit Forecast In Half Following Sales Slump Facebook must change and policymakers must act on data, warns UK watchdog Facebook policy VP Richard Allan to face the international ''fake news'' grilling that Zuckerberg won''t Apple beats on Q4 earnings thanks to price hikes, stock still falls 7% after hours Jam City signs mobile game development deal with Disney AWS gets richer with VMware partnership AWS Transit Gateway helps customers understand their entire network AWS Lake Formation makes setting up data lakes easier AWS tries to lure Windows users with Amazon FSx for Windows File Server AWS announced Glacier Deep Archive to replace tape archives Facebook must police Today In, its local news digest launching in 400 cities YouTube Originals will become free and ad-supported by 2020 Google Fi now officially supports most Android devices and iPhones It turns out some Google staff do believe in controversial plan to re-enter China Justice Department indicts two Iranians over SamSam ransomware attacks Steemit, a decentralized sharing system, lays off 70% of staff Philippines fintech business Voyager raises $215M in Tencent-led round Uber''s bill for 2016 breach and cover-up rises by $1M+ on EU fines Google''s Sundar Pichai will face Congress next week Hackers are using leaked NSA hacking tools to covertly hijack thousands of computers LearnLux raises $2M from Sound Ventures, Marc Benioff to help employees make financial decisions Australian scheduling software company Deputy brings in $81M amid rapid growth Elon Musk’s Boring Co. drops LA Westside tunnel plan Bob Mansfield To Leave Senior VP Of Tech Role At Apple, But Will Remain To Work On Special Projects Samsung Q2 Profits Up 47.5%, But Operating Profit At Its Mobile Division Slows Mobile Payments Provider Fortumo Partners With China Unicom and China Telecom, Now Has Deals With All Three Of China''s Major Telecoms Baidu Shares Jump 14% After Hours On Upbeat 3Q Outlook Thanks To Mobile Advertising Momentum Bidgely Cleans Up $5M From Khosla Ventures To Make Household Energy Conservation Fun And Easy Adobe Systems Completes $600M Acquisition Of Conversational Marketing Startup Neolane Facebook''s Feature Phone Platform Scores 100M Users, Most In Emerging Markets Australia E-Commerce Giant The Catch Group Launches Incubator SketchBook Ventures To Share Its Resources With Startups Hey Reddit, These Subreddits Are Totally Default Worthy, Too SaaS Pioneer Open-Xchange Raises $20M To Expand Its Cloud-Based Services Muku Labs'' Shuttr Is A Tiny Bluetooth Remote Shutter Release For Smartphone Cameras Marketing On WeChat Helps Apps Succeed In China''s Fragmented Marketplace, Says Wandoujia Xiaomi Makes $2.16B In First Half Of 2013, Beating Its Entire 2012 Revenue Package Tracking Platform AfterShip Marks Its Public Launch With A New Track Button Plugin And Pricing Maxthon Is A Cloud-Based Browser For Power Users Google Public Alerts For Taiwan Highlights Need For Open Source Data About Disasters Publicis Groupe Buys Chinese Social Media Firm Netalk As Part Of A 5-Year, $4B Acquisitions Spree Withings New Smartwatch Looks Good Playing Dumb Second Round Of R/GA Techstars IoT-Focused Accelerator Announced Yahoo Releases Aviate Homescreen For Android To Organize Your Life
漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


500 Startups-Backed Silver Living Wants To Be The Consumer Reports For Senior Care Communities
500家初创企业支持的银生活希望成为老年护理社区的消费者报告

当前位置: 艾金森 > 门户 > 新闻

点击量 6
编辑: 1   作者: Techcrunch   时间: 2018/11/1 4:21:18  

When his grandmother was no longer able to live safely at home, Tal Ziv and his relatives set out to help her find the best senior care facility - better known as assisted living communities. It's an experience many families face at some point, and it's not always an easy one. What's more, the stakes are high; we want loved ones to be at home in a great environment, but there's also the fact that the average cost of senior living communities is $80K. Assisted living facilities are expensive, and, while they're all very different, it can be tough to distinguish without visiting each and every one.

So, wanting to find the best community for his grandmother, he began researching the best options in his area, only to find that the majority of them lacked a substantial presence online. So Ziv and former Microsoftie and veteran engineer Mike Cirello founded Silver Living to digitize the process and become what the co-founders hope will be a "consumer reports for senior living communities."

Launched in December, and currently covering New York, New Jersey and Connecticut (with plans to expand in 2013), the startup offers extensive research coupled with high quality, honest photography on assisted living communities. The research is 100 percent free to use.

For Ziv, an "honest" portrayal is the key to his business' value proposition. "We share the good, the bad and the ugly," he says, and we "dig deep into living experience." The team sends mystery shoppers to the facilities for multiple tours, who report back on their findings, along with paying photographers to offer a realistic portrayal of what accommodations and facilities look like. Communities aren't given editorial control over any of Silver Living's content - either text or images - but they try to get after the essence of what that facility is best for.

So, the community don't shy away from giving low scores to a particular facility, but the idea is to find their strong points. Maybe the facility doesn't have the best accommodations, but it's passable and it's affordable. Silver Living offers its own scoring system - the traditional "our of five stars" approach - which are compiled based a variety of factors, including inspection reports and complaint reports.


For each facility, the startup applies, the startup sends the state a Freedom of Information request, to get inspection and complaint reports. It often takes six months, but once they get the reams of files, Silver Living analyzes how inspection deficiencies they have relative to their peers, for example, along with relative cost for each amenity, the cost for different levels of medications, levels of care, on top of the conclusions of their mystery shoppers.

On top of that, Silver Living actually interviews residents in each community, asking them what do they think, what they like or don't like, which is then factored into the score. That's the difference between Silver Living being a Yelp for assisted living and the Consumer Reports - it's not just someone off the street, the reviews come from people who have actually lived there.

Of course, while transparency, insight and visibility are becoming more valuable commodities in the digital age - and Silver Lining is trying to bring this collective to assisted and independent living communities, it can be a delicate balance. While working to reveal the good, bad and the ugly, the startup also relies on these facilities as its primary source of revenue.

What's more, currently you won't find any reviews on Silver Living with less than 2.5 stars. Why? Ziv says that Silver Lining has, thus far, selected which facilities it chooses to work with and that they must be run by reputable operators and have at least one hundred beds in its facility. It's partly an editorial decision, the co-founder says, in that it's the way they're choosing to operate at present - it's not just a Yelp for every mom and pop shop out there. Up to this point, the quality of facilities have been good enough that none of them have warranted "one star" yet. However, he expects that, as the company expands and reviews more communities, volume will inevitably bring lower ratings.

For now, regardless of whether or not some are in Each of them regardless of how shoddy they are, they're still good for someone. For some, location or geographic proximity might matter more, or price, and while one facility may be rated lower because it doesn't include care for memory issues, some families might have a loved one that doesn't require that particular kind of care.

Silver Living is currently working with three of the four largest assisted living chains in the industry and has agreements with these chains - as well as with other facilities - such that it's paid when someone actually moves into the community. The startup receives a fee once someone commits, and because these are annual fees in the thousands of dollars, the amount received is higher than other lead-gen businesses, like say, Kayak.

The startup has also raised a round of seed funding (under $500K) from Dave McClure and 500 Startups, Facebook's Bubba Murarka, Oakview Group (Henry Parry-Okeden) and Slo Seed Ventures' James Glinn. Going forward, Ziv says that the startup will begin looking to raise its series A in the coming months and will be looking to expand to the West Coast, beginning with LA.

It might not seem like it, but Silver Living is going after a big market. All told, long-term care is a $200B industry, Ziv tells us, and assisted living is a $48B segment of that total. Turnover is high at assisted living facilities because, unfortunately, residents pass away or move on to other facilities, to nursing homes and so on. To stay in business, these facilities need to fill their rooms, and Silver Living wants to help them do that, while giving families and those in need of care an easy (and transparent) way to find the community that makes sense for them.

And when it comes to photos, the startup isn't messing around - it's almost as if Silver Living is trying to be Airbnb in this regard. Some reviews include 300 to 400 photos. The team is going after breadth, hoping to allow people to easily sort the wheat from the chafe without having to go on a tour to do that. It's a great idea, now it just has to find its legs.