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漂流瓶终于彻底拜拜 微信7.0.4新版体验
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漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


Troy Carter To Bring A Bit Of Gaga's Social Magic To Disrupt NY
Troy Carter带着Gaga的社交魔力打乱纽约

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编辑: 1   作者: Techcrunch   时间: 2018/10/30 19:40:29  

He founded the Atom Factory talent agency. He manages Lady Gaga, and when she wanted her very own social network for her millions of "little monsters", he co-founded Backplane. And he doesn't do weekly team meetings. Troy Carter?is a general badass, and?will be at Disrupt NY.

Carter's Atom Factory embodies the?essence?of a lean startup: With its small team, the company is making waves in the entertainment world by constantly?reinventing?itself and creating products based on interactions with fans.

“We want to increase their income and their profile by building their relationship with fans. Fans are looking to be more part of their world,” Carter once told Fast Company.

Enter Backplane, Carter's next step for Lady Gaga's massive online presence. The startup is funded by Google Ventures, Tomorrow Ventures, SV Angel, and Menlo Ventures and aims to serve fans by bringing together all of an artist's online profiles into one source. The platform, which just expanded to 10 more?artists, powers LittleMonsters.com, a site that more than 1 million of Gaga's rabid fans call home.

Oh and Atom Factory's tagline happens to be "Discover. Develop. Disrupt." Perfect.

Our sponsors help make Disrupt happen. If you are interested in learning more about sponsorship opportunities, please contact our sponsorship team here?sponsors@beta.techcrunch.com.



Troy Carter
Chairman CEO, Atom Factory
Co-Founder Backplane

Troy Carter is the Founder, Chairman and CEO of Atom Factory, an entertainment management company defining popular culture globally. As a digital and social entrepreneur, Carter has defined the careers of numerous recording artists, including multi-platinum, Grammy Award-winner Lady Gaga. Carter began his career in Philadelphia working for Will Smith and James Lassiter’s Overbrook Entertainment, and joined Bad Boy Entertainment in 1995 where he worked with disruptors such as Notorious B.I.G. In 1999, Carter formed the boutique talent management company, Erving Wonder. Erving Wonder quickly became one of the preeminent artist management firms and was acquired by the Sanctuary Group in 2004.

After founding Atom Factory in 2010, Carter and his Atom Factory artists began scaling the web’s largest social media audiences on Twitter, Facebook and YouTube. In 2011, to focus the potential of these distributed networks, Carter co-founded Backplane, a Silicon Valley startup that unites people around affinities, interests and movements. The following year, Carter incorporated A \ IDEA, a product development and branding agency, as well as AF Square, an angel fund and technology consultancy.

Today, the AF Square portfolio holds interest in more than 40 technology companies at various stages of growth. A \ IDEA will launch Pop Water, a new beverage category product, later this year.

[photo by Adam Fedderly/Fast Company]