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The Juggernaut is a subscription media company for the South Asian diaspora

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编辑: 1   作者: Techcrunch   时间: 2019/3/25 14:12:40  

Everyone and their dog seems to have an email newsletter today, but what happens if and when yours takes off? Some have gone down the paid route, but another credible alternative is to turn it into a subscription media business.

That's a route that The Juggernaut, a new pay-to-play publication targeted at the South Asian diaspora, is going down now.

The company is part of the current Y Combinator cohort and is looking to make a mark by giving a voice (and insight) to the South Asia diaspora without relying on advertising.

There are already a collection of member-based media services that go after the tech audience - think The Information, Stratechery, The Ken in India... even TechCrunch's own Extra Crunch - from which The Juggernaut is drawing inspiration, but its play is more akin to The Athletic, the sports-focused publication that graduated the YC program nearly three years ago.

"Our goal is to tell the untold stories of the South Asian diaspora," founder Snigdha Sur, an American of Indian parentage who is based in New York, told TechCrunch in an interview. "When China came on to the world stage, everyone wanted to get smart about China, but now there are many in the diaspora who are looking to get more smart about South Asia. We’re second- or third-generation Americans trying to find our voices."

A subscription to the Juggernaut costs $4.99 per month, with a discounted $3.99 option for those who commit to a year. Students are eligible for a $2.49 rate.

Here's the mission courtesy of an FAQ for the publication:

Why now?

Because South Asians are juggernauts. We’re an unstoppable force. People are getting off Facebook, and yet, whole groups dedicated to South Asian memes and other South Asian communities are booming. There has been a rise in South Asian-led brands. And we’re taking a cue from other targeted media companies: The Athletic with sports, Blavity for black millennials, and The Infatuation for restaurants. South Asians deserve the same sort of representation.

The Juggernaut began as a free newsletter that led to the launch of a subscription-based site in February 2019