Sneak Peak At Next Week’s Stargate Universe Episode You Probably Don''t Need The $50 Klhip Nail Clippers... Boxee Box Questions Or Troubles? Try The Official Forum CrunchDeals: Battlefield: Bad Company 2 for $13 Now Best Buy Is Offering Free Shipping Is 3D Support Coming To TiVo? What Does That Even Mean? Boxee Box Review: A Media Device Teetering Between Awesome And Odd Boxee Hosting Live Boxee Box Q&A Session Today at 2pm EST Moniker Guitars Crowdfunds Its Way Into Business Swedish Fan-Made Subtitle Site Is Shut Down By Copyright Police Watch Out For The Balkans Nook Should Start Looking For Buyers The TechCrunch Warsaw Meetup Is Happening This Thursday TechCrunch Balkans Steams Through Belgrade And Zagreb, Ljubljana Is Next The TechCrunch Warsaw Meetup Is Go TechCrunch Balkans Is Off To A Roaring Start Maker Nabs A 3D Model Of Marcus Aurelius With Google Glass Tesco Will Work With A South African Empowerment Project To Create The First "Social" Wine. This Won''t End Well See You Next Week! Details On The Balkans Meetups The DEA Seized Bitcoins In A Silk Road Drug Raid Danish Company Creates Software That Will Stop You From Printing A Gun Light-Bot Teaches Computer Science With A Cute Little Robot And Some Symbol-Based Programming Zumbl.com Is Like Chatroulette Without The Privates Today Is The Last Day To Apply To The Disrupt SF Battlefield Blekko Launches Izik, A Tablet-Optimized Search App FounderDating Launches #NoRegrets2013, A New Year''s Initiative For Budding Entrepreneurs Don''t Be Alarmed By The Bankruptcy Sign Outside I/O Ventures Lawsuit Alleges That Early Pinterest Investor Stole The Idea, Pinterest Says Suit Is ''Baseless'' Nook Media Takes $89.5M From Pearson, Says Holiday Sales Fell Below Expectations Touch Publishing Platform Onswipe Now Reaching 10M Monthly Active Users On iOS There Are Now 1,000 Members Listing Their Homes Through ''Unhotel'' Service Onefinestay Virurl Integrates RSS Into Its Sponsored Content Platform Amazon Says Its Customer Review Guidelines Haven''t Changed, But It Is Cracking Down On ''Promotional Content'' Rent.com Is Beta Testing A Mobile-Friendly Redesign Leadbolt Customizes Mobile Ads To Match The User Lifecycle Instagram Reverts To Original Ad Terms After Outcry, Says It Needs To Figure Out Ad Program First Weotta Improves Its Activity-Planning App With Time And Place Filters, Plus Facebook Integration Path Starts Looking Like The Best Place To Store Your Social Data, Thanks To Its New Search Feature Google Sweetened Motorola Deal With Arris By Promising To Cap Liability In TiVo''s Billion Dollar+ Patent Claim Disqus Says 10,000 Publishers Have Signed Up For Its ''Promoted Discovery'' Ad Program Apricado: Selling Your Music Has Never Been This Easy Yahoo Hires Former Twitter Chief Architect Blaine Cook SocialMedia Hires Savvian To Secure Its Series B Round NPR Launches API That Serves Up 13 Years Of Content Ologeez Wants To Make Finding Research Articles Easier aRtintimity: PostSecret Meets The Bathroom Stall JaJah Introduces All VoIP Mobile Handset Pandora Usage Stats Prove It''s iPhone''s Killer App TuneUp''s iTunes Helper Launches To The Public Y Combinator''s Slinkset Launches Hosted Reddits For The Masses
Amazon hires Disney SVP Kyle Laughlin as director of Alexa Gadgets
Apple’s battery cases return for the iPhone XS and XR
The Future Of TV Is HTML
This Week On Bullish: Can The Bold Italic Come Back?
Microsoft Drops New Windows 10 Mobile Build, Promises Faster Release Cadence
Cisco Pops 2.5% After Reporting Better-Than-Expected FQ4 Revenue Of $12.84B
Yahoo Sags 4% After Alibaba's Q2 Earnings Disappointment
Microsoft Postpones Ship Date For Its 'Surface Hub' Wall Computer To January
You Can Now Run Windows 10 On Your Mac
Microsoft Drops Another Windows 10 Update
Zulily's Buyout Spike Leaves It Less Valuable Than When It Went Public
Microsoft Launches New Windows 10 Build, Vows To Keep Its Early Access Program Alive


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


Gravity Fully Launches Its Content Personalization Tools, Making Them Available To Any Publisher

当前位置: 艾金森 > 门户 > 海外资讯

点击量 1
编辑: 1   作者: Techcrunch   时间: 2018/12/11 20:54:51  

A little more than three years after the company was first announced, personalization startup Gravity is doing a big launch today, opening up its suite of APIs so that they’re available to any publisher who wants to use them.

Founded by a trio of former Myspace executives, Gravity has created an “interest graph” mapping different topics, which it then uses to recommend different content to users based on their activity on a given site. As the technology becomes better-acquainted with each visitor, the recommendations should improve.

Kapur lays out a pretty ambitious vision about how personalization is “the future of content,” but publishers can implement Gravity in more limited ways — for example, by using the technology to create a “Recommended for You” widget that’s personalized for each reader.

Until now, the company has been working with a specific group of partner publishers. Those partners include CNN Money, which Gravity’s technology to deliver recommendations in its iPad app, and TechCrunch, which has a Gravity-powered “What You Missed” widget (it’s down and right from this post). Gravity says it already delivers 25 million content recommendations to 200 million users per day. That’s more a reflection of the reach of its publishers than usage from actual readers, but the company also some partners have seen clickthrough levels increase two or three times, with a 300 percent increase in return visits and 40 percent growth in session time.

Co-founder and CEO Amit Kapur (previously COO at Myspace) said it was always part of the plan to open up the platform to any publisher. So why has it taken several years to get to this point?

“I think when you’re trying to do this big and disruptive, you have to be methodical,” Kapur said, later adding, “You want things to happen sooner and faster, but you have to kind of build at the pace that helps you build that amazing product.”

Kapur also suggested that now is the time when “the market is ready to embrace personalization” — as one example, he pointed to Yahoo CEO Marissa Mayer’s recent interview about personalization as the future of search.

The tools will be available to publishers for free. The company will include sponsored stories in the recommendations and split the revenue with publishers (an approach that’s similar to other content recommendation services like Outbrain). Kapur said one of his big goals in the coming months is to grow the sponsored stories program and hire more salespeople. He also sees mobile as a big opportunity — the small screen size means that publishers want to give their readers a more personal experience, and it also means that they can’t rely on standard ad units to make money.

Gravity has raised a total of $20.6 million in funding, including a $10.6 million Series B last fall. Recent hires include former MediaPass sales executive Robert Leon as its vice president of sales and Josef Pfeiffer, previously a senior product manager at the Wall Street Journal, as?its director of product.